ABI Cyber Safety

The Association of British Insurers (ABI) is the voice of the UK’s world-leading insurance and long-term savings industry. They represent more than 300 firms, including household names and specialist providers, providing peace of mind to customers across the UK.

We worked with the ABI to create an interactive tool to help SMEs assess their cyber security and plug any identified gaps. The Cyber Safety Tool asks a small number of questions to the business owner in order to assess potential cyber security weaknesses and produces a bespoke set of recommendations to fix any identified flaws.

We also developed a social media campaign to go alongside the launch and encourage people to use the tool while avoiding the usual imagery associated with cyber safety.

Role: Senior Designer (Fourfeet Design)
My remit: Website design, campaign design

Live website:
abi.cyber-safety.org.uk